Red Bull has fired two ‘diversity directors’ who tried to force the company into virtue signalling about Black Lives Matter while also dissolving several ‘culture teams’ who were pressuring Red Bull to take a more aggressive ‘woke’ political stance.
Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have both left the Austrian drinks company after they tried to create a schism within the business about its supposed 'inaction on the Black Lives Matter movement.'
According to the Wall Street Journal; “Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull be more overt in its support of racial justice in the last month, according to people familiar with the matter.”
A Red Bull Insider reports that the firings were a retaliation against efforts by Kozak and Taylor to create internal tension around 'diversity issues' and pressure the company to make more diversity hires.
The Wall Street Journal also report Red Bull have dissolved the culture teams in Canada, the UK, and Austria and cancelled most of its major cultural events. According to employees, these 'culture teams' were 'the most vocal about racial justice matters' and were therefore fired as a punishment for trying to force Red Bull into a political direction it didn’t want to take.
Red Bull, appear to be the first corporation that are not going to allow a Marxist-style takeover and, unlike so many others, realise that there is no appeasing these people and have shown the way for other companies held to ransom by BLM.
The firings are unsurprising given that Red Bell is owned by 76-year-old billionaire Dietrich Mateschitz who has previously spoken out against political correctness and given verbal support for Donald Trump. Mateschitz also previously criticised German Chancellor Angela Merkel for encouraging over a million “refugees” to flood into Germany at the height of the migrant crisis. Max Verstappen Red Bull's F1 driver also showed he is not taken in by the Marxist organisation by refusing to 'take the knee' when Lewis Hamilton tried to impose the BLM signal at the first F1 race of the season, but did emphasis his support for the fight against racism.